Finally Live the Fulfilling Life You Deserve

Rediscover Your Purpose • Reignite Your Passion • Reclaim Your Potential


Start Your Journey Today

Finally Live the Fulfilling Life You Deserve

Rediscover Your Purpose
Reignite Your Passion
Reclaim Your Potential


Start Your Journey Today

"I wish I'd had the courage to live a life true to myself, not the life others expected of me."


Bronnie Ware, a hospice nurse and the author of "The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing" found this to be the number one regret of her patients.


Will It Be Yours Too?

It's Not Too Late to Finally Live YOUR Life

I've Transformed My Life on Two Occassions and Can Help You Do the Same.


I understand the deep frustration of feeling stuck and wanting more out of life.

My first transition happened when I left an unfulfilling manufacturing job to pursue my dream of doing a morning radio show. As the industry evolved, I found myself doing less of the on-air work that fueled my original passion.

To fill that void, I launched one of the top mindset podcasts at the time and helped a friend grow a successful digital marketing agency, creating 7 and 8-figure businesses for our clients. 

No longer passionate about my work in radio, I was let go with a significant exit package. Today, I'm dedicated to using my experience to help people like you create your Midlife Makeover and live the fulfilling life you deserve.

Your Midlife Makeover: Purpose, Profit, Potential

Create a Profitable Online Business Aligned with Your Purpose so You Can Enjoy the Life You Deserve.


I start by guiding you to unlock your true life purpose by walking you through self-discovery exercises, personalized coaching sessions, and powerful tools. Together, we identify your strengths, passions, and core values to create a clear vision for your future.


Using my years of experience in digital media and marketing, I provide a step-by-step process to help you plan, launch, and grow your online business. From business planning and digital marketing strategies to setting up your online presence, I guide you every step of the way to ensure your success.


I help you create a business aligns with your desired lifestyle. You’ll achieve the work-life balance and personal fulfillment you crave. With ongoing support, a committed community, and accountability, you’ll stay on track to live the meaningful and fulfilling life you deserve.


I'm Riley Rolfson

After graduating with my MBA, I was hit with over 100K in student loan debt. Not exactly the way I expected to start my new career! But with smart financial decisions and a little hard work, I was debt-free in a year and well on my way to early retirement.

Now I use my own personal struggle and success to help people just like you find financial freedom. I’ll show you how to earn more, save more, and put your money to work for you with smart investments.


"Working with Riley has changed my life. I’m only 2 months away from debt-free!"

- Martin Marino

"Last year, I was 49 with no retirement savings. Thanks to Riley, I’m now financially on track."

- Bill Bayaud

"From buried in debt to living the life of my dreams, Thank you, Riley!"

- Susan Smith

The Money School

Take control of your financial future with these comprehensive courses.

Financial Foundations

Learn the basics of sound financial management with this 6-week course.


Dominate Debt

Say goodbye to debt for good with this easy-to-follow 5-step system.


Mortgage Mastery

Learn how to back your investments with real estate and qualify for the best rates.


Credit Card Crash Course

Build and maintain a high credit score with this 5-week step-by-step course.


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